Ah, the age-old question that has puzzled wine enthusiasts for centuries: what do you do with a bottle of wine after only serving a glass or two? We are diligent about food storage to prevent spoilage and ensure safety, so why should wine and Champagne be any different?
The history of wine preservation spans hundreds of years. As the wine trade developed, so did the need for longevity and shelf life. While the Ancient Egyptians and Romans didn’t have advanced preservation systems, they laid the groundwork with amphoras and cellars. It wasn’t until the seventeenth century that glass bottles and cork stoppers were introduced, but these had their limitations.
What on earth does this have to do with your business, you might ask? Well, to be perfectly honest, the same perpetrators that spoiled wine many moons ago is still a challenge to this very day – namely oxygen & storage methods/procedures! In this article, we will present you with a myriad of reasons (okay, three to be exact) as to why a professional wine & Champagne preservation system will absolutely improve and strengthen your wine service!
Let’s explore three quick reasons why a preservation system can make such a big difference to you and your teams!
Boost Your Wine Sales
Australians have developed a growing appreciation for premium and esoteric wines. The recent Wine Australia report highlights that premium wine sales in Australia will surge by 10% over the next five years. This trend indicates that consumers are willing to spend more on high-quality wines.
With a professional wine and Champagne preservation system, you can offer a broader range of premium options, enticing customers to trade up and increasing your profits. Serving wine by the glass at a slightly higher price point than standard offerings makes premium wines more accessible and attractive, boosting sales.
A survey from Wine Intelligence suggests that the trend towards purchasing premium wines continues, with many Australisn consumers indicating they would maintain this behavior post-pandemic. Investing in a preservation system that allows you to offer a diverse selection while boosting your wine sales is a smart move.
Eliminate Expensive Wine Waste
Australian restaurants generate a significant amount of waste each year. According to the National Food Waste Strategy, hospitality businesses in Australia discard 250,000 tonnes of food annually, with a considerable portion being wine.
With a Bermar preservation system, you can extend the life of your opened bottles for up to 21 days, significantly reducing wastage. This innovative technology ensures that your still and sparkling wines are perfectly preserved, eliminating the need to pour spoiled wine down the drain.
A Bermar system allows you to serve a fresh glass of wine or Champagne for up to three weeks after opening the bottle. This not only makes your business more environmentally sustainable but also saves money by reducing waste. Offering a greater range of wines by the glass without worrying about spoilage is a win-win situation.
Delight Your Customers
Nothing spoils a meal like a sour glass of wine. With a Bermar preservation system, each glass of wine or Champagne is perfectly preserved, ensuring a fresh and delicious experience for your customers every time. This leads to happy customers who are more likely to return to your venue.
Investing in customer satisfaction translates directly into business success. According to a report by MaxContact, consumers can spend up to 140% more after a positive customer experience (compared to those who had a negative one). It should go without say that happy customers are more likely to spend more and recommend your venue to others.
Serving wine by the glass at the table adds significant value to the customer experience. Your staff can engage with customers, offering tasting samples and creating unique, individualized experiences. This personal touch not only enhances satisfaction but also encourages social media sharing, especially when offering premium wines by the glass.
Transform Your Wine Service Today
In today’s competitive market, providing an exceptional out-of-home experience is crucial. Here’s how you can achieve this with a professional wine and Champagne preservation system by Bermar:
- Care for Your Customers and Wines: Offer a premium experience that customers can’t replicate at home.
- Diverse Wine Selections: Provide a wide range of options at accessible price points.
- Consistent Quality: Ensure every glass is fresh and delicious, encouraging repeat visits.
Unlock your wine list’s full potential with Bermar’s innovative ePreserve technology. Overcome wastage concerns, profit from wine-by-the-glass service, and delight your customers with a diverse selection of wines. Transform your wine service and achieve amazing results today! Simply visit bermar.com.au to learn more or get in touch with our friendly team on 1800 733 621.
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