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As the festive season is in full swing, hospitality venues brace for the busiest—and most critical—time of the year. With such a busy season ahead, the opportunity to create lasting impressions has never been greater.  

But exceptional service isn’t just about one great night—it’s about fostering loyalty that endures beyond the holidays. Bermar’s cutting-edge wine and Champagne preservation systems ensure every glass is served at its best, helping you and your team deliver an experience guests won’t forget.

Discover how Bermar can help your venue shine this festive season and beyond, leaving guests eager to return long after the decorations are packed away. 

Why Exceptional Service Matters at Christmas

The festive season is a time of heightened expectations. Guests want more than a meal or a drink—they seek an experience worth sharing with loved ones. For venues, this is a golden opportunity to exceed expectations and stand out in a crowded market. By focusing on quality, efficiency, and attention to detail, you can create memorable moments that make your venue the top choice for any/all future occasions.

 

1. Exceeding Expectations with Wine by the Glass

One of the easiest ways to elevate service during the holidays is by offering an impressive selection of wines & Champagnes by the glass. Guests want the freedom to pair their drinks with each course, indulge in a premium glass of wine, or celebrate the festive season with a single flute of Champagne—all without committing to a full bottle. 

Imagine the delight of a guest who orders a rare vintage by the glass and receives it in peak condition. These moments are the building blocks of loyalty, showing customers that your venue is serious about quality and attention to detail.

 

2. Empowering Staff to Add a Personal Touch

Guests love recommendations that feel thoughtful and personalised, especially when it comes to wine. While your team doesn’t need to be experts, giving them a few simple tools—like one-line wine tips or pairing suggestions—can make a world of difference.

Imagine a guest asking for a wine to pair with their roasted turkey and your staff confidently recommending a glass of Pinot Noir, noting its subtle berry flavours that complement the dish’s richness. Or suggesting a sparkling rosé as the perfect choice for a festive toast. These small touches add a layer of personal service that feels warm, attentive, and memorable.

Providing your team with “cheat sheets” of wine notes or pairing suggestions for the wines you serve can empower them to engage more confidently with guests. 

 

3. Efficiency That Enhances the Customer Experience

The festive rush can strain even the most experienced hospitality teams. Long wait times for drinks or mistakes in service can detract from the overall experience. Bermar’s systems are designed to streamline service, allowing staff to focus on delivering personal touches rather than managing stock or worrying about wastage.

Instead, staff can preserve wine or Champagne in just seconds, freeing up valuable time to engage with guests and ensure their experience is seamless. This efficiency translates into a smoother, more enjoyable evening for everyone involved.

 

4. Building Loyalty Through Sustainability

Sustainability is a growing priority, and reducing waste is more important than ever—especially during the high-consumption holiday season. With bottles already contributing to waste, there’s no need to add to the problem by pouring their contents down the drain. With Bermar, your venue can significantly reduce wine wastage, making each bottle go further without compromising quality or taste.

When guests see your commitment to sustainability, it adds another layer to their experience. They’ll remember not only the exceptional service but also your dedication to responsible practices, making them more likely to return and recommend your venue.

 

The Long-Term Gift of Loyalty

Christmas is just the beginning. The relationships you build with guests during the holidays can lead to repeat visits, glowing reviews, and enthusiastic recommendations.

By investing in tools that enhance service quality—like Bermar’s preservation systems—and by empowering your staff to deliver personalised experiences, you’re not just meeting the expectations of the season; you’re setting the stage for long-term success.

Our revolutionary preservation systems are designed to help your venue shine during the busiest time of the year.

Get in touch today to learn how Bermar can help you create memorable moments this Christmas—and beyond.

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